If there's anyone who needs to be watching their bottom line, it's small businesses. Cutting out unnecessary costs and expensive processes and strategies will be critical to moving up in business. But how can you do that?
At Sabio, we believe that the answer to all your business problems is simple: it's tech. Below, we share five web-based strategies and tools you can use to take your venture to the next level.
1. Build Your Website
According to ThemeIsle, your website is one of the most important things you need to set up for your business. Your website helps direct traffic, increases reach, and offers a one-stop solution for your customers to learn more about your business and its offerings. However, creating a website from scratch the first time around is no joke. We suggest learning coding and web development basics through educators like Sabio to make the project more accessible and effortless. But if you’re working with a short timeline, it’s best to start with a basic site builder tool like Squarespace, Wix, or WordPress. Once you’ve nailed the basics of web development, you'll be ready to level up your website and create it yourself with your new learnings.
2. Set Up a Project Management Software
As a small business, you likely have many moving parts going all at once. Project management software will thus come in handy to coordinate and collaborate with your team. You'll be able to assign and manage tasks, share files, and monitor employees' activities in real-time. This is a great way to reduce your operating expenses and increase efficiency. Some project management software we love are Wrike, ClickUp, and Asana.
3. Form Your Business Structure Online
Most small businesses opt to form an LLC as their business structure. Why? Well, an LLC (or limited liability company) offers a wide range of benefits, including tax advantages, reduced paperwork, and increased protection from personal liability. The good news is that you can form an LLC business structure online too! However, each state has different regulations around formation so be sure to check the rules in California before proceeding.
4. Simplify Your Hiring Process
Every small business knows that employees make the business. In fact, Harvard Business Review reports that the right employees can increase sales exponentially while improving the brand value of your venture. Be sure to use the power of the web to find your new hires too. From applications to find and interview candidates to application tracking and onboarding software, the web can take a lot of the work out of the process. In addition, using human resources management software can further simplify your efforts. You'll be able to schedule employee shifts, make announcements and manage payroll - all from one dashboard interface.
5. Start Your Blog
Starting and running your business blog is a project in itself - but a very worthwhile one. Content and value creation is an excellent way to boost your brand's authority and set yourself apart in your industry. Not to mention, blogs are a great way to subtly advertise your product while increasing the chances of reaching both new and old customers. Learning the basics of search engine optimization will go a long way here, as you'll be able to rank better on searches and generate more organic traffic with ease.
Web-based tools and projects are changing the business landscape. They are no longer a 'good to have,’ but a necessity - thus, you need to be getting on the tech bandwagon to stand out. So harness the power of the web to level up your operations today!
If you're looking to improve your technical skills, be sure to check out Sabio. We offer coding and software development programs, so you and your team can make the most of web-based projects in-house.
Click here to schedule a one-on-one with our admissions team or apply for our programs today!