Program Overview

The overall objective of this Program is to provide students with a foundation in digital content production – video, photography, blogging and audio production – in preparation for jobs and careers in digital content production. This program is offered through residential training only and is not offered through Distance Learning. Students will be evaluated on the quality of completed projects, their participation in production unit activities, presentations to the class demonstrating their familiarity with content production principles and final interviews with the Primary Instructor and Class Mentors.


Victor Abalos,
Program Instructor


  • 12 Week Program Breakdown

    Total Program Contact Hours:
    • 168 classroom hours over 12 weeks
    Program Schedule:
    • 14 hours in class per week:
    • Tues. (3) hrs per day, Thurs. (3) hrs per day, and Sat (8) hrs per day
    Total Program Weekly Commitment:
    • 18 hours per week:
    • 14 hours in class / 4 hours independent work
    Total Program Commitment:
    • 216 hours over 12 weeks
  • 1.

    The Power of Storytelling

    Unit Content

    The Story is perhaps the oldest and most effective vehicle we know to share knowledge and experience. Stories shape how we view the world and ourselves. Story is central to the power of effective digital content. We unlock and examine the critical elements of effective storytelling.

    • Narrative
    • Arc
    • Conflict
    • Point-of-View
    • Flashback
    • Characters
    • Human Interest
    • Voice
    • Impact
  • 2.

    My Story

    Unit Content

    Once they begin to understand the fundamentals of storytelling and the power all our stories contain, students learn to harness the power of their own stories. This helps develop an understanding and appreciation for storytelling that will help them become effective content producers.

    • Oddity
    • Proximity
    • Suspense
    • Consequence
    • Prominence
    • Immediacy
    • Perspective
  • 3.

    Fundamentals of Digital Photography Production

    Unit Content

    Whether images come from mobile phones or expensive DSLR cameras, photos remain a vital part of any content strategy. We will explore the basic principles of photography, particularly as it relates to digital content – composition, lighting, digital editing and the uses of images on digital platforms.

    • Aperature
    • Closeup
    • Composition
    • Depth of Field
    • DSLR
    • F-Stop
    • Shutter Speed
    • ISO
    • Field of View
    • Focal Length
    • Monopod/Tripod
    • Lens
    • Camera Body
    • Image Sensor
    • Foreground
    • Background
    • Rule of Thirds
    • White Balance
  • 4.

    Fundamentals of Digital Video Production

    Unit Content

    Video is everywhere online – websites and social media are filled with video clips of all lengths and about just about any topic. But like any format, video works best when it is used effectively. We help students understand then use video effectively as well as demonstrate how to use state-of-the-art video equipment to produce different kinds of content.

    • Cutaway
    • A Roll & B Roll
    • Frame Rate
    • Headroom
    • Jump Cut
    • Lavaliere
    • Pan
    • Tilt
    • Zoom
    • Rack Focus
    • Rough Cut
    • Shooting Ratio
    • Sound Bite
    • Voiceover
    • Wind Screen
    • Viewfinder
  • 5.

    Digital Platforms (Websites & Social Media)

    Unit Content

    Learning how to produce effective content is important – but once it’s done it needs to be posted where it can produce results. This Unit is focused on how those content platforms work and how they are used in a successful content campaign or project. Students will also learn how to launch their own platforms to post all the content they create in this program.

    • Code
    • Domain
    • Blog
    • Host/Hosting
    • Hyperlink
    • Landing Page
    • Sitemap
    • Handle
    • Hashtag
    • Mashup
    • Newsjacking
    • RSS Feed
    • Search Engine Optimization (SEO)
    • Social Proof
    • Tag
    • Viral
    • Below the Fold
    • Element
    • Anchor Text
    • Meme
  • 5.

    The Interview & The Profile

    Unit Content

    The Interview is a fundamental technique in the development of many digital content formats. And the Profile is a well-used content format that is effectively used with a broad variety of outreach, education, news, entertainment and commercial applications. This Unit is dedicated to ensuring students learn how to utilize both and will apply these lessons in many upcoming assignments.

    • Point of View
    • Off-the-record
    • Anecdote
    • Digression
    • Story Angle or Approach
    • Pull Quote
    • Lead or Opening Sentence
    • Headline
    • Active Portrait (photo)
    • Attribution
    • Plagarism
    • Source
    • Story Outline
    • Context
  • 6.

    Digital Ethics

    Unit Content

    Often described as the Last Frontier – the world of Digital Content is rife with rumor, innuendo and Fake News. Our Media Makers must learn how to maneuver successfully through this Frontier. This Unit explores important ethical questions and considerations in the production of content.

    • Conflict of Interest
    • Public Domain
    • Accountability
    • Libel
    • Slander
    • Pandering
    • Fairness
    • Context
    • Sources
    • Stereotypes
    • Commentary
    • Distortion
    • Plagarism
    • Attribution
    • Fair Use
    • Privacy
    • Pay-for-Play
    • Anonymity
Admissions Requirements

A high school diploma, a Certificate of General Education Development (GED), or successful completion of the California High School Proficiency Exam, (CHSPE).

Degree and Transfer Credits

This program is not for credit nor does the institution offer a degree program. Credits earned at other educational institutions cannot be transferred, however, they can be taken into consideration for acceptance into the Advanced Digital Content Production Class.

Graduation Requirements

The final two projects will be evaluated together to determine whether the student has grasped content production principles and has learned how to implement those production concepts into the creation of effective digital content. The final projects will include video and digital photo assignments and include production, platform posting and the implementation of a successful social media campaign in support of the project.

Required Textbooks:
  • Adobe Premiere Pro CC Classroom in a Book (2018 release); by Maxim Jago; ISBN-13: 978-0134853239
  • Television Field Production and Reporting: A Guide to Visual Storytelling (7th Edition); by Fred Shook, John Larson, & John DeTarsio; ISBN-13: 978-0415787666
Required Tools:
  • Laptop with appropriate specs to run Adobe Premiere Pro (Mac or PC) and an external hard drive w/ min. 1TB memory
  • Stereo headphones (not earbuds)

Application Form

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